Game On is the first major international touring exhibition to explore the history and culture of computer games. The exhibition curated by the Barbican Centre was first shown in London in 2002 and has since been toured to over 30 countries worldwide. It arrives now in Spain coordinated by Fundación Canal, with a new design by SmartandGreenDesign.

The exhibition is located in a 2.500 m2 water deposit in Madrid´s city centre, with an impressive architecture that has been crucial in the museography development.

The design concept connects with the eighties, the Golden Age of videogames design. The first experiments in design with vector graphics were done by that time. 3D environments were created despite the technical limitations of the moment.

This vector aesthetic is a key point of reference on the videogame scene, and is the starting point for the spatial conception of the project. A series of LED light coloured lines in sync with different rithms and geometries creates the identity of each exhibition area.

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